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programmatic advertising

About Programmatic Advertising

The Opportunity

Learn how to leverage the latest technologies and data platforms across the full breadth of the value marketing chain through the used of programmatic marketing solutions.

The Development

This course is designed to be an introduction to the basics of programmatic marketing, useful for both seasoned traditional marketers and complete beginners alike.

Leveraging the latest insights and analysis from across leading industry practitioners, we cover the fundamentals, and the explain how you can make best use of the tools at your disposal to maximise your chances of business success.

An Introduction to Programmatic Buying

Programmatic Marketing Video Samples

Part I - The Fundamentals

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About the Tutor

Pete is a highly energetic and results focused digital marketing professional with more than 25 years working both agency and client side in the media and marketing industries.

The Programmatic Ecosystem

The Advantages of Programmatic

The Disadvantages of Programmatic

The Evolution of Programmatic