marketing kickstarter - full day 9am-5pm

Kickstart Crucial Marketing Skills

 

Thanks for taking an interest in our Marketing Kickstarter workshops!

 

Based on the world famous Kellogg School of Management Marketing Curriculum, they are second to none in the industry.

 

We have designed them to help you take your professional capability to the next level, helping you to write your own passport to future success.

 

An Inspirational Approach

 

We make it exciting and accessible by leveraging concepts like
Lean Start-Up to introduce ideas on customer and product research, business planning and branding.

 

We will explore how your business success will revolve around meeting  customer needs, how to define these, and how to set up relationship management systems to build a community of satisfied  high spending regular customers.

 

We will look at how keeping up with the market and competitors will help you create pricing strategies that work.

 

And finally we will look at how you establish channels to market, create core messages and track and optimise their performance to get the business running like a well-oiled machine.

 

An Interactive Solution

 

We do this all by building out your own business concept, so by the end of the day you have a full go-to-market strategy for either your own or your client’s business that will compete with the best in the world.

 

So if this is you, and if you share our joy in creating the world class companies and marketing campaigns that become invaluable assets for the future, then sign up, sign on, and let’s get started!

Enrol Here

Date and Time

 

Available on Demand

9:00am - 5:00pm Singapore

Standard Singapore Time

 

Location

 

Available on Demand

Singapore

Our Training Partner

 

 

 

 

Mumbrella is a discussion
of everything under Asia’s media and marketing umbrella.

 

Mumbrella began in Australia and quickly became an award-winning source of news and information for the sector.

 

It reaches out to audiences in both Asia and Australia via two websites and e-newsletters that reach more than 47,000 email subscribers and deliver upwards of 1.4 million monthly page impressions

 

  • Who Should Attend

    This course is designed by media and marketing practitioners with over 25 years industry experience in Asia, Europe and the US. It is perfect for:

     

    • Young career professionals looking to take a first step into the Marketing industry.
    • Marketing talent developing strategies, resources and assets
    • Agency talent working in strategy development on behalf of clients
    • Publisher talent looking to develop marketing solutions for brands
    • Technology talent looking to develop tool and solutions for brand marketing
    • Entrepreneurs looking to develop world class strategies to drive their own business success
  • The  Workshop Curriculum

    The Introduction to Marketing Workshop is based upon the world famous Kellogg School of Management Marketing Curriculum. It blends this with simple frameworks like Lean Start-Up to provide inspiring, accessible approaches that can deliver instant solutions to complex business challenges.

     

    • Marketing Frameworks - established marketing models like th 7Ps and the 7Cs
    • Lean Start-Up - modern business thinking to deliver simple professional solutions that work from Day 1
    • Marketing Strategy - growth hacking and demand management
    • Establishing Customer Relationships - research, insights, value, satisfaction and loyalty
    • The Customer Journey - motivation and the route to purchase
    • Building Brands - identity, competition and brand positioning
    • Pricing Strategy - references, policies, sensitivity and discounting
    • Channel Planning - value chains, adding value and management
    • Communications - models, media and messaging
    • The Digital Revolution - responding to a changing environment
  • The Kickstarter Format

    The Kickstarter format was designed with regional audiences in mind to deliver intensive workshop experiences that provide delegates with the insights, skills and approaches to take what they have learned directly back to the workplace and apply to their everyday role.

     

    They include:

     

    • Foundation principles
    • Case studies
    • Tasks and challenges
    • Role playing
    • Strategic planning

     

    Our objective is to deliver key capability that his an instant impact on commercial success.

  • Video E-Learning

    The workshop is supported by an extensive video e-leraning catalogue that delegates can access from their workplace, ensuring that core concepts and reminders are always fresh and easy to access.

  • The Tutor

    Nick Fawbert is an experienced, flexible, results oriented media and marketing strategist.

     

     

     

     

     

     

     

     

     

    He scores an average rating of 95% for his coaching on the international IME Mini MBA Programme.

     

    He has dedicated his career to creating great ideas, pitching them, presenting them, negotiating solutions and closing the deal!

     

    Over 10 years in training he has coached more than 1,000 industry professionals how to get the best from their company and successfully present world class solutions to the world's biggest clients.

     

    He leverages almost 25 years track record delivering across global markets with extensive experience in blue chip media brands such as the BBC, the Daily Telegraph, CBS and Yahoo!, and has been based in Asia for almost a decade working with world famous regional brands such as MediaCorp and SPH.

     

    Most recently he has been a leader in the content marketing industry both regionally and globally through his senior roles at Brand New Media.

     

    He is an accomplished industry contributor, helping to launch trade associations including the Interactive Advertising Bureau (IAB) and the Asia Content Marketing Association (ACMA).