industry engagement with MARKET MAKERS™

"Nick has this uncanny ability to understand a specific business problem
and then articulate it in a way that is understandable to beginner and expert alike."

Vice President Digital, Group Marketing, AIA

Reach out to tens of thousands of
regional practitioners to establish your vision and values and inspire a new wave of industry capability

About Mutiny MARKET MAKERS™ Interviews

The Series

Market Makers is a series of interviews with senior practitioners in  the market industry discussing key points of the day, and offering fresh, inspiring and insightful perspectives.

They are distributed in industry social media such as Linked In, and used during live workshops as examples of best practice.

They typically accrue 10,000 to 15,000 viewers in the Asia Pacific region.

For viewers they offer a way of accessing critical thinking and new ideas that help them in the execution of their day to day jobs, their career development, and an understanding of the market place and its opportunities.

For practitioners it establishes authority, credibility and engagement across the industry, and an opportunity to share their values and create the powerful sense of commercial vision that underpins success.

The Execution

Despite their  broadcast quality production values and high impact delivery, Market Makers videos are simple both to develop and deliver.

Mutiny request only 2 hours of interview time, during which we spend around 1 hour in preparation and 30 minutes for the shoot.

We shoot in 4K recording formats and high definition audio in a green screen environment to maximize the benefits and flexibility of the output.

We investigate the key talking points, and help develop a series of question and answer scenarios that help pull out the most powerful observations along with supporting examples.

We use recognized presentation structures to ensure that we engage and retain audiences for the duration of the video.

If you're interested, please do get in touch via the contact form at the right hand side of the page.

Market Makers in Action

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Leverage a Simple, Accessible Managed Approach

Setting The Agenda

Effective video content sells itself. We aim to understand your audience needs: what drives, motivates and inspires them,
and what the problems are that have to be solved.

Mutiny works closely with our interviewees to establish the foundation content, the vision and values we need to convey,
and the most appropriate method of delivery.

Brainstorming the Interview

Mutiny employs tried and tested communications strategies including DIPADA, AIDA and SPIN to bring
structure to the interview.

We employ famous story telling techniques to bring ideas to life, and create a narrative arc across the conversation that ensures audiences are gripped from beginning to end.

Preparing The Venue

Mutiny review the existing environment for natural light
and audio sources before recommending a set up
which guarantees the best possible audience experience.

We use portable three point spot and fill lighting
and multiple cameras to emphasise the interviewee
and make sure every shot is a work of art.

The Shoot

At Mutiny we've found that the best possible results are generated when the interviewee is completely comfortable with the shoot environment.

We deliver content with a natural conversational style in a low pressure environment where interviewees are welcome to rehearse, rephrase and repeat interview segments as often as they wish.

Broadcast Quality Cameras

Our broadcast quality cameras generate 4K high definition images at up to 120 frame per second across a high dynamic range that ensure your presenters are always seen
in the best possible light.

Studio Quality Audio

Using market leading shotgun microphones positioned on a boom in close proximity to the speaker means we get the best possible audio experience devoid of the muffle and rustle of lavaliers and annoying studio echo.

High Definition Output

External camera recording devices offer incredibly high quality output at ProRes 4:2:2 that can be transferred directly into local post production at up to 4K resolution, or delivered to external post production houses for later editing.

Dedicated Motion Graphics

Mutiny can offer a full range of graphics solutions to support the interviewees. We offer everything from simple low cost transitional graphics to comprehensive animated output that gives your videos the extra wow factor.

Comprehensive Post Production

Mutiny provide a world class post production facility that allows us to provide an all in one video solution that takes us from concept to platform ready output in a matter of minutes.

It means that video files can be transferred via the web directly to your desktop on a same day basis - all optimised for your own e-learning platforms, Facebook, Youtube, Vimeo
and other popular destinations.