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Data Driven Decision Making 2018

Mutiny Fast Track Workshops

Professional Skills That Drive Commercial Success

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About Data Driven Decision Making

The Opportunity

From business development, to product design, manufacture, distribution and marketing, modern businesses are dominated by Big Data.

It reveals our options, analyses our performance, informs our decisions and describes our achievements. In short, it underpins success.

Despite this, our ability to collect, aggregate and deliver Big Data back to our business is hampered by the expertise we can bring to bear.

This workshop provides an introductory framework and the first steps in a developing a transformational strategy.

The Development

The workshops are derived from the work of Bernard Marr. Bernard is one of the world's most highly respected thought leaders when it comes to data in business.

He regularly advises companies and government organisations on how to improve their performance and gain better insights from their data.

In this workshop we specifically looks at the ideas he proposes, and how we can bring them to bear in an Asian business environment.

Workshop Details

Course Length:

Time:

Dates:

Class Size:

1 day

9am to 5pm

Available on request

Maximum 20 persons

  • Why Delegates Should Attend

    The course provides a fast track introduction to Data-driven Decision Making.

    In this course delegates will receive an introduction to modern business models and science based decision making with approaches like Six Sigma, alongside Data Analytics and its role in business decisions. They will learn why data is important and how it has evolved.

    They will be introduced to “Big Data” and how it is used. They will also be introduced to a framework for conducting Data Analysis and the tools and techniques in common usage.

    Finally, they will have a chance to put their knowledge to work in a simulated business setting.

  • Our Approach

    The Fast Track Workshop format was designed with regional audiences in mind.

    They deliver intensive workshop experiences that provide delegates with the insights, skills and approaches to take what they have learned directly back to the workplace and apply to their everyday roles. They include:

    Foundation principles

    Case studies

    Tasks and challenges

    Role playing

    Strategic planning

    Our objective is to deliver key capability that will have an instant impact on commercial growth.

  • Who Should Attend

    This course is targeted at all levels of business executive, from new employees to senior executives.

    Benefits will be greatest for those with at least 2 years of professional experience and in middle or senior management roles.

    Delegates are expected to be familiar with their business structure and the roles of different departments across their entire organisation.

  • The Workshop Format

    In addition to an introduction and orientation, the workshop comprises six 45 minute sessions that combine formal presentations covering concepts and frameworks, alongside activities that allow delegates to put ideas into practice.

    Formal presentations include a strategic overview to big data issues, and an introduction to foundation concepts, simple business model frameworks, Six Sigma and SMART, data measurement, analysis and reporting, improving business performance alongside relevant case studies.

    Activities throughout the day allow delegates to craft a framework for applying data driven decision making within an existing or hypothetical business scenario.

    Finally we sum up up and explore how delegates can activate their new found knowledge within their existing business context.

    Delegates will emerge from the course with a clear understanding of how data drives modern effective business decisions, along with a framework and specific challenges and solutions that can be applied to their own business concerns from day one.

  • The Workshop Curriculum

    Key content includes:

    Who is using big data, how they are currently using it, how it is applied to specific business areas and how they reap rewards

    The Business Canvas - How to leverage a concise model to identify how a business works, they key drivers of success, and the opportunities and threats within.

    Six Sigma, SMART and the Scientific Method - The evolution of approaches to business like Six Sigma and SMART from the mid-sixties to the modern day, and the techniques we can now employ to maximize productivity and performance

    Measuring Metrics and Data -  A review of the types of data available, how it is structured, how it applies to the Big Data model, and how it can be used for strategic advantage.

    Applied Analytics - How analytical approaches have developed over time and technology for text, speech, image and video

    Reporting Results - A review of options for data visualization, infographics, how to identify KPIs and the creation of dashboards

    Transforming Business - The use of data to understand customers, optimize business process, improve business security, drive performance and identify new opportunities

    Big Data in Action Case Study -  The application of data driven techniques to modern marketing. The case study covers research, ideation, content, platforms, distribution, analysis and optimisation

    We also include Summary, Questions and Interactive Debate, the key learnings plus an invitation to feedback

Data Driven

Decision Making 2018

Get In Touch To Learn More

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About the Tutor

Nick Fawbert is an experienced, flexible, results oriented media and marketing strategist with over 25 years industry experience.

Workshop Fees and Payment Options

Payment:

Includes:

Courseware:

One Day Fee:

Group Discounts:

Contact No.:

Contact email:

Direct invoicing with secure online credit card or PayPal payments

Venue for public events, speaker fee and online access as appropriate

Bring all you need - a pen and paper or your own device

S$499 per person

20% off for groups of 5 or more

+65 9853 0051

nick@mutiny.asia