developing a content marketing strategy

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About Developing a Content Marketing Strategy

The Opportunity

Major brand investment in content marketing solutions reflects changing consumer behaviour.

Access to online information sources across desktops, laptops, tablets and mobile phones has altered the path to purchase, with e-commerce opportunities meaning customers can avoid retailers altogether.

Content marketing bridges the divide, bringing customers and brands together through the information they seek out.

The Development

The Content Marketing Strategy was inspired by Brand New Media, Asia's leading video content marketing company, part of the Singapore Press Holdings stable.

Contributing partners included the
Asia Content Marketing Association, and many other industry practitioners ensuring that the content received contributions from the region's leading industry practitioners covering video, press, audio and graphics.

Content Marketing Strategy Video Samples

Advertising vs Content Marketing

The Retail Revolution

Credibility and Consumer Attitudes

A Corporate Roadmap

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Creating A Content Marketing Strategy

Creating a Narrative Framework

Feature, Advantage and Benefit